McLaren Golf launch Series 1 and Series 3 irons

McLaren Golf represents a natural evolution of the brand's high-performance mindset - translating decades of engineering expertise from motorsports and automotive design into the game of golf. Built by a dedicated team of golf industry specialists and world-class engineers immersed in McLaren's ways, the new venture is focused on delivering precision equipment for golfers who share McLaren's obsession with detail.

Engineering Without Limits
At the core of McLaren Golf is a question: If there were no constraints, no legacy processes, no material limitations - what could a golf club become?

In the irons category, McLaren Golf's answer begins with Metal Injection Molding (MIM), an advanced and highly specialized manufacturing process rarely used at scale in golf due to its complexity and cost. McLaren Golf utilizes MIM for precision control over material composition, internal geometry, and mass distribution - unlocking a level of freedom not possible through traditional forging or casting. Every gram of weight, every structural element, and every performance characteristic can be intentionally designed.

It is a granular process that aligns with the same philosophy McLaren applies to its supercars and race team: no detail too small, no gain too marginal.

Series 1 - A Modern Tour Blade
The Series 1 is a Tour blade reimagined, engineered to challenge the assumption that true blades lack forgiveness. At address, it presents a clean, compact profile inspired by the classic muscle-back. However, beneath the surface, proprietary metal blends and precise internal weighting create a structure that enhances consistency and stability while preserving the pure feel elite players demand.

Designed in conjunction with McLaren Golf Tour player Justin Rose, and with input from other top Tour players, the proprietary metal composition, formed through the MIM process, is engineered to deliver the preferred sound and feel of a forged iron. MIM also opens the door for a unified internal weighting system that adds to the consistency, stability and overall function of the iron - effectively adding forgiveness to a blade without sacrificing workability.

Within the weight system, a significant area of tungsten is embedded within the back of the iron head to ensure a solid feel while also promoting consistent launch properties.

McLaren Structural Mesh is another defining element of Series 1's architecture. The honeycomb-inspired pattern, also utilized on McLaren supercars, maintains rigidity and face strength while removing mass from non-critical areas. That saved weight is redistributed to provide perimeter stability, increase MOI (Moment of Inertia), and fine-tune CG (Center of Gravity), delivering added forgiveness while preserving a compact, Tour-trusted profile.

With dual-axis CG (both horizontal and vertical) uniquely optimized in each iron, Series 1 is designed for the skilled player who values shot-making above all else. We made this iron for the golfer who wants complete command of trajectory, spin and shape - and expects their equipment to respond without hesitation.

Series 3 - A Powerhouse Among Players Distance Irons
Featuring a powerful engine built around its Metal Injection Molded frame, Series 3 is a complete performance system. Internal weighting and carbon fiber elements work in unison, positioning the center of gravity with precision and stabilizing the club through impact.

The result is scintillating speed, responsive control and vibration-dampening feel. Enabled by MIM, the internal geometry of each iron is precisely engineered to optimize weight distribution and performance throughout the set.

As with its Series 1 counterpart, a key innovation is the McLaren Structural Mesh - an intricate external architecture that redistributes mass away from non-critical areas while maintaining structural strength. This allows for increased stability and forgiveness, while preserving a clean, player-preferred profile.

Series 3 features a carbon-fiber bonnet along the back of the iron as an aesthetic nod to the brand's racing and automotive heritage. However, this piece is about more than just looks and serves as a critical performance element. As an integrated component within the overall structure, it also impacts vibration management - refining sound and feel at impact while housing the unique calibration weight system.

Along the bottom, Series 3's unique heel cut sole design generates speed through the ground and resistance relief on imperfect strikes. Collectively, the sole geometry is engineered to reduce drag and control turf interaction through impact. Camber, leading edge curvature, and heel cut relief work together to manage how the club enters and exits the ground - maintaining clubhead speed at the most critical stage of the swing.