Jaguar Land Rover opens ice driving academy

Jaguar Land Rover has opened its first ice driving academy, offering a once-in-a-lifetime driving experience and travel adventure on the edge of the Arctic Circle.

Photo by Jaguar Land Rover

Based at the company’s cold-weather testing facility in Lapland, Sweden, guests at the Ice Academy will have the opportunity to push themselves to the limit in Jaguar and Land Rover high-performance vehicles. With expert tuition, customers can experience the Jaguar F-TYPE, F-PACE, and Range Rover Sport in sub-zero temperatures on carved ice tracks on a vast frozen lake.

A unique itinerary with classic vehicles is also available. Guests can experience how to handle the Jaguar MKII, MKVII, and XK150, and Land Rover Series I, Series II and Series III without modern brakes, power steering or traction control.

"Our vehicles are built and tested to perform in the most extreme conditions. At the new Ice Drive Academy, guests can learn how to push themselves to their limit in their favourite Jaguar and Land Rover models and see what they can really do, in a truly unforgettable Arctic setting," said Mark Cameron, Brand Experience Director, Jaguar Land Rover

The three- and four-night programmes, which start from €2,490, include accommodation meals, transfers, and professional drivers to help guests develop their skills and have a truly unforgettable experience. Bookings are now being taken for trips from January 2017.

Renowned for mountainous landscapes and forests, Lapland is also the perfect base for guests to experience the Arctic Circle with snowmobiling and husky safari trips available within easy reach of the Academy.