Re-introducing Alex Saidac

Alex Saidac is truly an artist and a songwriter who dares to go her own way. She released her first single back in 2011 with great success. Now she is back with Number Painting and new sound.

Re-introducing Alex Saidac Photo by Morgan Ekner

Alex Saidac is truly an artist and a songwriter who dares to go her own way. She released her first single back in 2011 with great success. Alex became a top priority at Island Records and followed up with the single "Stay In This Moment" and was just about to wrap up the production of her first full length album.

But then, on a writing trip to LA she started thinking about the songs on her album and what they had to do with her self and her own musical references.

"I'm thrilled to release a song that I truly feel is me all the way. We picked sounds and instruments that I love, rough and real, things don't have to be perfect to be beautiful and that is exactly what the song is about." - says Alex

The answer was tough but honest. She had written 12 super pop songs thru a songwriters perspective, but the songs was not meant for her as an artist. The vibe from classic hip hop and RnB mixed with a strong power pop chorus was just not there. She convinced the record label that they had to pause the process and re think.

After some time in the studio with a lot of different writers and producers with one of which beeing Pharell Williams, Alex went back to Sweden with inspiration and a new clear vision. Alex Saidac teamed up with her producers and wrote this new track "Number Painting". A song about being yourself and not to let anyone else define who you are. Number Painting is mixed by Lasse Mårtén (Lykke Li, Niki & The Dove, Primal Scream etc.)

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