Mercedes-Maybach S-Class Haute Voiture

Merging the aesthetics presented earlier this year, but now with new meticulous design details that elevate the customer experience. Mercedes-Maybach presented the new model for the first time during an event in Dubai in December 2022. The vehicle was revealed following a curated fashion show by local couture designer Atelier Zuhra. In attendance were VIP guests, media, and influencers.

A Mercedes-Maybach S 680, the limited special edition facilitates a full sensory experience and showcases a supreme elegance that is reflective of the brand's "Sophisticated Luxury" ethos. The combination of utmost craftsmanship, high-quality materials, and exquisite details creates a new level of exclusivity that is evocative of a drivable art piece. Created by Mercedes‑Benz's most specialized customization and craftsmanship team in the Manufaktur in Sindelfingen, each vehicle will feature a badge in the center console outlining its number within the unique run of 150.

Tailor-made design inspired by Haute Couture
In line with the Concept Haute Voiture, the series car exterior is characterized by an exclusive two-tone paint finish: a combination of metallic nautical blue on top, with a light shimmering, rose tone in the lower section and nautical blue metallic rims. An additional highlight now includes surround lighting with animated projection: When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using LCD technology light up and elegantly illuminate both the front and rear entry areas.

The exterior is effortlessly translated into the inside of the vehicle through the extended use of dark nautical blue and rose gold tones, with additional crystal and glossy opal white features. The interior showcases the most exquisite attention to detail, perfectly underlining its Haute Couture inspiration. A high-quality fashion-inspired bouclé fabric remains a constant throughout the model, in blue, beige, rose gold, and gold shades, with additional intricate details featured within the seat covers and cushions. Highlights of crystal white leather embrace the passengers throughout the consoles, doors, and scatter cushions. The floormats are made of linen and mohair. Rose gold-colored champagne flutes seamlessly integrate the display in the spacious rear alongside an Haute Voiture badge in the door panel. Also original to the series car is the blue-tone leather piping within the consoles.

MBUX visualizes the feeling of catwalk glamour
The MBUX infotainment system picks up on the splendid exclusivity of the interior. Sparkling glitter clouds and a variety of accents in shimmering rose gold emphasize the catwalk atmosphere. In the profile selection menu, the driver is greeted with a magnolia blossom and sparkling particles. Twelve different avatars are adorned with fine accessories and elegantly dressed, for example in a dinner jacket, tailcoat, or evening gown.

To complete the Maybach experience, the S-Class Haute Voiture will be accompanied by a hand-made gift box featuring its badge number, alongside a scaled model and key ring. In addition, a special car cover featuring the Maybach and Haute Voiture logo will be gifted to customers.

Exclusive bag collection inspired by Mercedes-Maybach Haute Voiture
A bag collection will accompany the series car, retailing in early 2023 at Maybach Icons of Luxury physical and online stores. Available in different styles and sizes in a limited run, items will be comprised of select materials featured in the vehicle interior, combining Haute Couture extravagance with detailed craftsmanship.