Apparel Music: Fifteen Years of Heart & Soul

It wasn't a calculated climb for fame or the hollow echo of acclaim; it has always resonated with the vibrant pulse of feelings and the profound beauty of human encounters. It began with a simple, almost sacred act: meeting souls who were music, who breathed its very essence, who crafted its intricate tapestries. Fast forward through a blur of shared passions, and the family blossomed, organically and beautifully. It wasn't confined to the studio's glow anymore; designers with visionary eyes, writers who painted worlds with words, the enigmatic "vinyl-faced" guardians of sound, and those whose sheer enthusiasm fueled the fire - each brought a unique hue to our collective canvas. And somehow, through the invisible yet potent filter of our shared ethos, this eclectic tapestry has woven itself into the here and now.

House, Jazz, Techno, Experimental - the labels blurred, the boundaries dissolved. The sole, unwavering decree was that the music had to thrum with life, possess that ineffable "Jazzy" spirit - not merely a genre tag, but an inherent leaning towards improvisation, a spontaneous dance that extended far beyond the notes themselves. This isn't a dry recitation of numbers or the fleeting validation of streams. This is a living testament to people and the sacred spaces they inhabit. Every track carries a face, a story etched in its grooves: the producer who alchemized a humble three-note loop into sonic gold, the designer who conjured an iconic album cover in the frenetic energy of a single night, the devoted heads who championed each release, spinning its narrative into the world, and the steadfast friends whose unwavering support and attentive ears formed our bedrock.

That is the very soul of Apparel Music, the raw, beating heart that animates everything we do. And that is why the cover for this milestone, "B-Day15," isn't polished or artificial; it's real, it's visceral. It's a vibrant celebration of those messy, magical moments when human connection sparks something transcendent, something far greater than the sum of its parts. It's a profound and heartfelt THANK YOU to every singular character who dared to hop aboard this unpredictable, exhilarating ride.

This commemorative record, a tangible ode to our journey dropping in both cherished vinyl and boundless digital formats, featuring sonic architects from every corner of the globe, stands as the very embodiment of Apparel Music's essence. From the soulful landscapes of the USA with the legendary Osunlade to the sun-drenched rhythms of Australia with the captivating duo Erin Buku & Inkswel; from the innovative soundscapes of Denmark with Ghosten (featuring the mesmerizing voices of Francesca Touré and IZZY NU) to the vibrant energy of Italy with the dynamic 2KS and the evocative Kisk; across the Atlantic to the burgeoning scenes of Argentina and Brazil with the compelling sounds of Eduardo and HNQO (in collaboration with Collateral Lab), the sun-kissed vibes of Spain with Tuccillo, and the forward-thinking grooves of Germany and the Netherlands with the masterful Marcel Vogel & LYMA.

It's about fearlessly exploring sonic territories, diving headfirst into faraway sonic worlds, nurturing an insatiable curiosity for different places and the unique souls who inhabit them, and, most importantly, figuring out how to create a space where all these diverse voices can feel at home, vibing together in the same room. For fifteen years, we've been meticulously furnishing this sonic room with our treasured finds - some pieces grand and elaborate, others humble yet deeply resonant, but always, always infused with unwavering passion.

And the story continues. There's still a universe of music waiting to be unearthed, countless stories yearning to be told, and an infinite number of kindred spirits waiting to be met. Apparel Music has transcended the mere definition of a label; it has become a sprawling, instinctive, utterly unplanned love letter penned to every single person who has graced our journey and to all those yet to become part of our ever-expanding family.

15 Years, All Ears, All Heart.

Mark your calendars: a limited edition of 150 exquisite copies on pristine white vinyl and another 150 on classic black vinyl will grace the world in June. And for those who embrace the digital realm, the full sonic tapestry will unfold in August of this year.

Various Artists - Apparel Music B-Day 15
Release Date 6th June 2025
Label Apparel Music

Tracklist
1. Kisk - I Wanna Dance With You
2. Osunlade - Cucumber Sweat
3. Tuccillo - Stray
4. HNQO, Collateral Lab - Whisper
5. Ghosten feat Francesca Touré & IZZY NU - II EcstazI
6. Marcel Vogel & LYMA - Keep The Lid On
7. Eduard0 - Wdac
8. Erin Buku & Inkswel feat Leonard Charles - Find Your Way
9. 2KS - SayNoMore