PUMA launches the Ferrari icon collection

PUMA has released four of its iconic footwear styles as Ferrari special editions to celebrate the Global Sports Brand's 10th Anniversary of Partnership with Ferrari.

PUMA launches the Ferrari icon collection Photo by Puma AG
PUMA launches the Ferrari icon collection Photo by Puma AG
PUMA launches the Ferrari icon collection Photo by Puma AG
PUMA launches the Ferrari icon collection Photo by Puma AG
PUMA launches the Ferrari icon collection Photo by Puma AG
PUMA launches the Ferrari icon collection Photo by Puma AG

The designs of the FutureCat SF 10, Mobium Elite Speed Ferrari, PUMA Suede Ferrari, and evoSPEED 1.3 F947 FG are inspired by the legendary Scuderia Ferrari race team.

As Scuderia Ferrari counts down the days until the 2015 season starts in Melbourne, PUMA is celebrating the successful collaboration that began in 2005.  Through the last 10 years, PUMA has innovated with Ferrari to bring high-performance race and team wear to the Scuderia Ferrari team, whilst creating Lifestyle, Fanwear and Replica styles for motorsport fans around the world.  The Ferrari Icon Collection celebrates this decade of speed and success across PUMA’s performance and lifestyle categories. PUMA with its brand mission and Ferrari through its aspiration for success are Driven To Be Faster.

Spearheading the collection is the FutureCat SF 10, a re-launch of the much loved PUMA motorsport footwear silhouette that first launched in 2005 with PUMA’s first licensed Ferrari collection. This 10th Anniversary Partnership edition features a leather upper in authentic Ferrari Rosso Corsa Red with the classic FutureCat tooling. It has the iconic PUMA Formstrip on the lateral side of each shoe and the official Scuderia Ferrari Race Shield also features on the heel.

The classic and timeless PUMA Suede has been reinvented with Scuderia Ferrari design features to recognize the partnership anniversary. The PUMA Suede Ferrari features a Rosso Corsa Red upper and the Scuderia Ferrari race team crest on the heel.

Joining the FutureCat SF 10 and PUMA Suede Ferrari are two of PUMA’s iconic performance shoes. The Mobium Elite Speed is designed for the midfoot/forefoot striker and features technologies including the Mobium Band, Forefoot Expansion Pods, and Windlass Chassis that combine to enable faster running. Combined with its Scuderia Ferrari design, this edition oozes speed.

PUMA’s ultimate speed weapon in football the evoSPEED 1.3 F947 FG boot, rounds off the icons. The evoSPEED 1.3 F947 FG is a super light Scuderia Ferrari-inspired boot, engineered for maximum speed.  Released in a limited edition run of only 947 pairs, the boot has a classic Ferrari Rosso Corsa Red colorway and the official Scuderia Ferrari Race Shield on the front of each boot and the inner heel.

The Icon Collection is available in PUMA stores worldwide and online from 12 March 2015.

Mathias Haegglund Code Collector, Globetrotter, and Occasional Gamer.

Find more Lifestyle

The liquid gold production in Crewe

The liquid gold production in Crewe

Produced at Bentley's Excellence Centre for Honey Production, the precious ...

Zenith Chronomaster El Primero Range Rover Velar Special Edition

Zenith Chronomaster El Primero Range Rover Velar S...

The new Chronomaster El Primero Range Rover Velar Special Edition is a ligh...

Adding colour to the Bentley Jewellery Collection

Adding colour to the Bentley Jewellery Collection

The array of colors within the fine Bentley Jewellery Collection mirrors th...

The Spirit of Ecstasy Fabergé Egg

The Spirit of Ecstasy Fabergé Egg

For the first time in history, an iteration of the Spirit of Ecstasy, the e...

The Rolls-Royce Pursuit Seat

The Rolls-Royce Pursuit Seat

The comfort of a handmade leather seat is no longer confined to the interio...

Black Friday and Cyber Monday Deals

Black Friday and Cyber Monday Deals

Between the 24th and 28th of November 2016, we are offering everyone 15% of...