Where's the Music?

Where’s the Music? is a new event with two purposes, one obviously being the music where the aim is having new artists in focus presented to a curious and excited industry ready to get support new projects. The other being a comprehensive conference program exploring subjects related to the music industry.

The festival will include artist performances as well as lectures presented by people in the music industry, sharing their stories and experiences. The combination will make a platform for networking, where the national and international music industry will exchange experiences and ideas, discover new artists and find new collaborations through networking.

Folkert Koopmans, CEO of FKP Scorpio is looking forward to launch his new festival; “We have found a great and trustworthy partner in Upplev Norrkoping while promoting Bravalla Festival in 2013 and 2014. It feels great to come back to Norrkoping with the new concept, Where’s the Music?, so that we can show international professionals in the music industry what Sweden is well known for in Europe – to find and bring up interesting new artists and innovative technical solutions.”

”It feels great to develop the collaboration with FKP by creating a new festival together, says Stefan Papangelis, CEO, Experience Norrkoping. “Where’s the Music? is going to improve the image of Norrkoping as a music city and bring us even closer to its vision to become the Music Capital of Sweden”.

Taking place in various public locations in the unique area called Industrilandskapet in the central of Norrkoping, Where’s the Music? aims to be one of the most important meeting points for European music industry, where they can meet the Swedish industry and make great things together. The live music focus will be on Swedish artists, but there will also be room for international music, where visitors can discover the stars and sound of tomorrow.

Where’s the Music?
- Norrkoping, Sweden - 12-14th February 2015
- 2 day conference - more than 40 lectures & seminars
- 3 days of music - more than 50 acts performing on each day

FKP Scorpio Sweden AB
FKP Scorpio was established in 1990 by Folkert Koopmans and is currently one of the biggest festival promoters in Europe. The company is also based in Sweden since 2011 are promoting both concerts and festivals such as Bravalla Festival in Norrkoping and Getaway Rock in Gavle.

Experience Norrkoping AB
Experience Norrkoping is the municipality’s destination management company, and its task is to reinforce and encourage the tourism industry. The company has in recent years organized Dinosaurium and Titanic - The Exhibition, and this year the European Premier of Harry Potter: The Exhibition. The company has also participated in Bravalla festival, Women’s EURO Championship and the Eurovision Song Contest.